Joe Fallon is the Vice President of Business Intelligence at GTS Distribution, where Joe has held various leadership roles since March 2012. Prior to that, Joe was the Director of Creative Sports at Upper Deck for almost two decades. In addition, Joe is the Principal at WolfPack Creative Group, LLC since November 2010. With a background in journalism and computer science, Joe has extensive experience in product development, innovation, and marketing within the sports trading industry.
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