William Gourbin

William Gourbin is an accomplished marketing professional with extensive experience in client marketing, digital performance, and CRM management. Currently serving as Responsable Marketing Client & Digital and Responsable CRM & Performance Digitale at Gan Assurances since October 2013, William has successfully implemented customer contact plans, developed client segmentation strategies, and led a team. Previous roles at Keyrus and Directinet involved enhancing digital marketing offerings and managing high-profile accounts, respectively. With a foundational background in web marketing consultancy and commercial development, William has demonstrated a strong ability to drive lead generation and optimize digital campaign performance. William holds a Master's degree in Marketing Communication from SKEMA Business School.