José Alvarez

José Alvarez is an accomplished deal partner at Ganas Ventures, focusing on investing in pre-seed and seed community-driven startups in the US and Latin America. Previously, José served as a program manager for Pygma, overseeing accelerator programs. As a digital sales manager at Anheuser-Busch InBev, José successfully managed the Bees App, driving significant user engagement and revenue transformation through digital strategies. Experience as a digital marketing manager at Telefonica Movistar included developing effective marketing strategies that resulted in substantial lead generation improvement and cost reduction. José also led digital transformation initiatives at Neotropic Expeditions and held various roles in digital marketing and e-commerce. With a background in entrepreneurship from Startup School Online and a bachelor’s degree in Interactive and Multimedia from Universidad San Francisco de Quito, José combines extensive knowledge in digital marketing and project management with a strong entrepreneurial spirit.