Deanna de Keyser

Deanna De Keyser has extensive experience in marketing and operations within the media industry, particularly at Gannett | USA TODAY NETWORK since August 1999. Currently serving as the Director of Campaign Operations, Deanna leads a team responsible for executing B2C marketing campaigns aligned with company goals. Prior roles include Senior Manager of Campaign Operations, where responsibility included overseeing campaign delivery and quality assurance, and System Specialist Manager, focusing on acquisition and retention strategies for home delivery revenue. Deanna also held positions such as Project Integration Manager, leading technical project changes, and Lead Audience Analyst, where data analysis for market opportunities was key. Earlier experience includes regional sales management roles at both Gannett and Mortgage Market Information Services, in addition to sales management at Holiday Inn. Deanna holds a degree from Northern Illinois University.