Alex Lafrance

Alex Lafrance has extensive experience in sales and business development, currently serving as Directeur National des ventes et du développement des affaires at Garant since January 2024. Prior to this role, Alex held various positions at STELPRO, including National Sales Director for the RETAIL CAN-US division from March 2020 to January 2024. Alex's earlier experiences include serving as Sales Director for the Quebec Pool and Spa Division at Groupe Sani Marc Group from September 2015 to March 2020, where responsibilities included sales quota determination, team coordination, and client relationship management. Alex began a career in sales at The Coca-Cola Company, progressing through several roles, culminating as Business Development Director for Eastern Canada, and also worked for Red Bull and Bell in account development and retention roles, respectively.