Jennifer Buchanan

Jennifer Buchanan, MBA has extensive experience in brand marketing and management. Jennifer currently holds the position of Director of Brand Marketing at Garnet Hill since 2019. Prior to this, they worked at Timberland for several years, assuming various senior global brand manager roles. In these roles, Jennifer developed and executed brand marketing strategies, established go-to-market plans, advertising campaigns, and innovation launches. Jennifer also managed multiple marketing budgets. Before Timberland, they worked at Keds USA, where they served as the Director of Marketing and later as the Director of Channel Marketing. In these positions, Jennifer directed brand strategy and marketing communications, led teams, and implemented various marketing programs. Overall, with their strong background in brand marketing, Jennifer has consistently achieved notable results and contributed to the growth of the businesses they have worked for.

Jennifer Buchanan, MBA, holds a Master of Business Administration (MBA) with a concentration in Marketing/Management from the Babson F.W. Olin Graduate School of Business. Prior to their MBA, they obtained a Bachelor of Science (BS) in Business Administration from the UNH Peter T. Paul College of Business and Economics. In addition to their academic achievements, Jennifer also holds several certifications. Jennifer obtained an Email Marketing Certification from HubSpot Academy in January 2019, as well as a Content Marketing Certification and a Social Media Certification, both obtained in November 2018, also from HubSpot Academy.