Tabitha Lynn Cassidy is a Sr. Primary Research Principal at Gartner, where they lead global IT research projects, develop primary research studies, analyze data, and communicate results to stakeholders. With a strong background in communication and research, Tabitha has previously held roles in various esteemed research firms, advertising agencies, and academia, including as an Adjunct Professor and Graduate Teaching Assistant. They earned a PhD in Communication Studies from Wayne State University, a Master of Arts in Strategic Communication from Liberty University, and two Bachelor's degrees in Print Journalism and Psychology from the same institution. Tabitha has also presented their research at national and international conferences, focusing on the integration of real-world problems with theoretical frameworks.
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