Jamie Boyer

Jamie Boyer has a diverse work experience spanning various roles and industries. They currently hold the position of Senior Director, Retailer Success at GSTV, starting in September 2021. Prior to this, Jamie worked at GTB from 2017 to 2021, where they held multiple roles including Management Supervisor - CRM and Associate Director, Shopper Marketing Analytics. In these roles, Jamie collaborated with different teams to optimize and coordinate measurement strategies for campaigns, evaluate media effectiveness, and provide recommendations to clients.

Before joining GTB, Jamie worked at Magnetic from 2013 to 2017, serving as an Account Manager and later as a Client Success Manager. In these positions, they managed digital advertising campaigns, provided proactive campaign updates and ideas, and handled business tracking reports and statistical analysis.

Jamie also gained marketing experience at Bosco's Pizza Co., where they served as a Marketing Manager from 2010 to 2013. In this role, Jamie coordinated social media marketing, partnered with sales leadership, and managed annual promotional plans.

Their earlier work experience includes roles at Valassis as a Category Management Specialist and Media Pricing Analyst from 2004 to 2009, at Petry Television as an Operations Manager from 2002 to 2004, at Westwood One as an Advertising Sales Assistant from 2001 to 2002, and at Petry Television as a Sales Assistant from 2000 to 2001.

Overall, Jamie Boyer has a strong background in marketing, account management, analytics, and media planning, with a focus on delivering measurable conversions and driving web traffic for clients.

Jamie Boyer obtained a Bachelor of Arts (B.A.) degree in Advertising from Michigan State University from 1995 to 1999. Later, from 2013 to 2014, Jamie pursued a Master of Science (M.S.) degree in Integrated Marketing Communications from Eastern Michigan University.