Alexandra Peterson Canale

Alex provides a corporate reputation sensibility with healthcare marketing and communications expertise to successfully support a broad range of clients. Alex has a passion for driving results for companies facing difficult-to-understand science, corporate and product challenges, and has developed compelling programs for clients in rare disease, companies developing new pharmaceutical categories and organizations bringing to market alternative medical devices. She specializes in merging clients' product and marketing needs with their corporate messages and reputation, working to deliver integrated activities across patient, physician, advocacy, professional organization, investor and partner audiences. She also leads the agency’s New York activities, working with the leadership team to drive growth and promote employee culture for GCI Health’s largest market.