Elisia Canna

As the head of the agency’s Health and Wellness offering, Elisia provides more than 20 years of consumer health experience and is constantly taking a critical look at evolving client work to reflect the consumer opportunities and issues that arise daily. Elisia’s clients are drawn to her out-of-the-box thinking in a regulated marketplace and her ability to look for the trigger points that will inspire a consumer to take action and become a brand loyalist. During her career, Elisia has developed programs to launch products, including Rx-to-OTC conversions; address public health concerns; compete — and stand out — in crowded markets and facilitate consumer discussion and action. Elisia’s programs have earned numerous awards for creativity and results. From implementing well-known consumer campaigns to working with celebrities to help spread the word, Elisia’s fervor for consumer health education is unparalleled.