Heidi Schmidt

Heidi Schmidt is a seasoned professional in visual design with extensive experience in various sectors, particularly in IoT software, corporate branding, and eCommerce. As the Owner of Heidi Schmidt Design since January 2001, Heidi specializes in UX design and web application architecture. Current roles include Senior Visual Designer and Team Lead in Communications Experience Design at Workday, and Senior Visual Designer for Design Systems at GE Healthcare, both since April 2018. Previous positions include Senior Visual Designer at General Electric, Sr. Product Designer at Citrix Systems, and Contract Interface Designer at Punchcut. Earlier career highlights include Sr. Interface Designer at Autodesk and Lead Visual Designer at MarketLive. Heidi holds a BFA in Design from the California College of the Arts, earned between 2001 and 2005.