Thaize Schmidt

Thaize Schmidt is an accomplished marketing professional with extensive experience in digital marketing and analytics. Currently serving as Manager of Marketing Operations - Digital and AI at GE HealthCare since September 2025, Thaize has previously held significant roles at Stryker as Associate Manager of Marketing Communications, enhancing customer engagement through strategic messaging. At Whirlpool Corporation, Thaize advanced from Analyst to Manager, focusing on content marketing strategy and digital analytics, successfully increasing organic traffic and optimizing reporting processes. Additional experience includes digital marketing roles at Keystone Logistics, Schulz S.A., Malharia Princesa, and Cia. Fabril Lepper, showcasing a strong foundation in consumer behavior analysis and comprehensive marketing planning. Thaize holds a Master’s Degree in Marketing from Sustentare Escola de Negócios, Marketing Analytics from the University of Virginia, and a Bachelor's Degree in Advertising and Applied Communication from Associação Educacional Luterana BOM JESUS/IELUSC.