Robert Lankford

Senior Marketing Data Scientist at Geico

Robert Lankford is a Senior Marketing Data Scientist at GEICO since August 2023, bringing extensive experience in data science and analytics. Prior to GEICO, Robert served as a Data Science Manager at Ally from January 2018 to July 2023, where responsibilities included engineering codebases and tools in R, Python, and C++, managing a data science team, and developing machine learning models to analyze customer digital interactions. Robert's career at Ally began as a Data Scientist and Junior Data Scientist, focusing on customer contact volume forecasting and co-founding internal user communities for R and Python practitioners. Robert also gained experience as an Actuarial Intern at Liberty Mutual Insurance in 2017, where skills in premium and loss data capturing were applied. Academic qualifications include a Master's Degree in Statistics from Penn State University, a Master’s Degree in Mathematical Finance from the University of North Carolina at Charlotte, and a Bachelor's Degree in Civil Engineering from the same institution.

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