Marcello Coppa

He obtained a degree in Communication Sciences and Technologies at the IULM University of Milan (2007) and a Master of Science in Communication & Economics, with Major in Marketing summa cum laude at the Università della Svizzera Italiana (2010). In 2007, he attended the Summer School of the London School of Economics and the Peking University on China’s Economic Growth, International Trade and Foreign Direct Investments. After gaining some work experience in China in the marketing sector, at the age of 24, he set up his own business focused on digital communication and crowdfunding. In 2013, he founded, alongside Andrea Landini, COPPA+LANDINI, a consulting company for design-driven innovation, which was acquired by GELLIFY in 2017.

He is co-founder of CrowdChicken, a software start-up dedicated to the no-profit sector. His approach to consulting is oriented towards the generation of significant innovation. As a speaker and moderator, he participated in several innovation events. He is a Contract Professor at the IED of Rome, where he teaches Planning Methodology. In addition, he lectures at the Design Management specialisation course of Il Sole 24 Ore and in other business schools. He is currently Managing Partner of GELLIFY and he is responsible for the Innovation Advisory and Interactive areas.