JE

Jessica Smothers Estrada

Creative Director at Gen.G

Jessica Smothers Estrada has an extensive background in the fashion industry, with experience in styling, production management, and creative direction. Beginning their career as an intern, Jessica has worked with well-known companies such as Urban Outfitters, Forever 21, and Gen.G. Jessica's expertise lies in curating engaging online imagery, developing brand-aligned lifestyle stories, and building strong relationships with talent agencies. Additionally, Jessica excels in managing budgets, optimizing campaign strategies based on analytics, and mentoring styling teams. Jessica's passion for fashion and keen eye for trends have made their a valuable asset in the industry.

Links

Previous companies

Forever 21 logo

Timeline

  • Creative Director

    January, 2021 - present

  • Art Director

    April, 2019