Bas van Leeuwen

Bas van Leeuwen has a diverse work experience spanning several industries and roles. Bas is currently the CMO (Chief Marketing Officer) at Gen25, where they are responsible for developing the marketing strategy and activation of Gen25 and its related products. Bas has successfully repositioned Gen25 as a challenge-driven technology partner in the Salesforce ecosystem, focusing on data-driven solutions and integrated platform offerings.

Prior to Gen25, Bas worked as the CMO at GoMeddo, where they developed the marketing strategy, positioning, and activation for the company. Bas also focused on creating value-added propositions centered around data-driven solutions and improved marketing and sales collaboration.

Bas has also held various roles at Jheronimus Academy of Data Science, IJK, Driessen HRM, Gleijm & van der Waart, Verwegen Communicatie, VVO2, and Scheepens reclame adviseurs. Their responsibilities have included business development, marketing strategy, branding, market analysis, account management, and campaign development.

Throughout their career, Bas has demonstrated a strong focus on developing strategic marketing initiatives, improving business operations through data-driven approaches, and creating value-added propositions.

Bas van Leeuwen has a diverse education history. In 2000, they started their bachelor's degree at Fontys University of Applied Sciences, specializing in HEAO-CE with a focus on SPECO. Bas completed their bachelor's degree in 2004.

In 2011, Bas pursued further education at NIMA, Nederlands Instituut voor Marketing, where they obtained a master's level degree in NIMA C, with a specialization in Marketing & Strategy. Bas completed this degree in 2013.

Bas continued to enhance their knowledge and skills by attending various short-term courses. In 2016, they completed an international executive course at London Business School, focusing on developing strategies for value creation. The course aimed to bridge the gap between strategy and innovation.

The following year, in 2017, Bas attended London Business School again, where they pursued a course in Business & Design Thinking. This course emphasized the application of design thinking principles to enhance business practices.

Bas further expanded their marketing expertise by completing a Masterclass in Digital Marketing Management at NIMA, Nederlands Instituut voor Marketing in 2018.

In addition to their formal education, Bas obtained the certification of NIMA-C from NIMA, Nederlands Instituut voor Marketing in March 2014. This certification likely provided him with additional expertise in the field of marketing.

It is worth noting that Bas returned to NIMA in 2019 for an unspecified education experience, although the specific details of the program are not provided.