Ariel Geller MacHtey

Ariel Geller Machtey has a diverse work experience spanning various industries and roles. They currently hold the position of VP of Marketing at GenCell Energy since December 2021. Prior to this, they worked at Wix.com, starting in December 2016, where they held two roles: Head of eCommerce Education & Content Marketing from May 2020 to December 2021, and Product Marketing from February 2016 to May 2021.

Before joining Wix.com, Ariel worked at Pepper (Banking) as a Marketing Manager from September 2015 to December 2016. At Pepper, they were involved in creating the first mobile bank in Israel, overseeing the entire marketing process from brand strategy to execution.

Ariel's earlier experiences include working as an Associate Brand Manager at Sabra Dipping Company, LLC from June 2014 to August 2015, leading brand strategy and execution in the US market. They also worked as a Digital Marketing Manager for Strauss Dairy at Strauss Group Inc. from May 2011 to August 2012.

Prior to joining Strauss Group Inc., Ariel served as the Client Services Director at Publicis Groupe from March 2007 to May 2011, and as a Digital Media Operations member at MTV Networks from December 2005 to January 2007.

Ariel Geller Machtey completed a Bachelor of Science degree in Advertising and Marketing Communications from the Fashion Institute of Technology in 2005. From 2012 to 2014, they pursued a Master's degree in Marketing at New York University.