Nicholas Canes

Nicholas Canes is a seasoned sales professional with extensive experience in the reproductive health sector. Currently serving as the Director of Sales - North America at Genea Biomedx since April 2024, Nicholas has previously held key positions including Senior Account Executive at BillionToOne and National Strategic Account Manager at Alto Pharmacy. Notable prior roles include Director of Field Sales and Marketing at IVI RMA GLOBAL, and various leadership positions at Progenity, Inc., where Nicholas specialized in reproductive medicine. With foundational experience at Ferring Pharmaceuticals, Nicholas managed sales teams and implemented strategic sales initiatives across multiple states. An alumnus of Muhlenberg College, Nicholas holds a BA in Political Science, International Studies, and Business.