Sarry Shaaban

Sarry Shaaban is a seasoned professional with extensive experience in event management, marketing, and content development. Currently serving as a Content Development and Planning Executive at the General Entertainment Authority (GEA), Sarry Shaaban has successfully led the execution of significant entertainment seasons in the MENA and Asia, overseeing over 500 events. Previously, as Senior Director of Festivals and Events at KPMG Saudi Arabia, Sarry Shaaban spearheaded major projects, including the Kingdom's largest art gallery. Additionally, Sarry Shaaban held leadership roles in various organizations, including Managing Director at Food & Supplies Company and Marketing Director at Panda Retail Company, achieving substantial operational cost reductions and sales growth. Sarry Shaaban holds multiple degrees, including an MBA and Master's degrees from California State University, Long Beach, and a Bachelor's in Finance, Real Estate, and Law.