GENERAL IDEA.
Karen Fielding is the Chief Strategy Officer at GENERAL IDEA., with previous experience as Head of Strategy at Wednesday and iris worldwide. Karen has a background in strategic planning, account directing, and brand development, with notable achievements in working on global accounts such as adidas and Shell. Karen holds a first class hons degree in English Literature from the University of Manchester.
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GENERAL IDEA.
Based in New York, we are a community of specialists born from fashion and working across categories. We launch brands, scale brands and partner with global leaders.