GENERAL IDEA.
Verena Mönig is an accomplished marketing professional with extensive experience in social media and brand management. Currently serving as the Director of Social Media Marketing at GENERAL IDEA. since July 2025, Mönig develops innovative social strategies that blend creativity, culture, and data. Prior to this role, Mönig was the Head of Everything at Unpaid Care Work and also gained leadership experience with Ten More In. Previously, Mönig led marketing efforts at Skinmed AG, overseeing both strategic and operational marketing initiatives. Significant contributions were made at HUGO BOSS as a Team Leader in Global Social Media, focusing on employee development and campaign execution across various platforms. Mönig's foundational experiences include various social media and project management roles, complemented by a Master’s degree in Media Management from Stuttgart Media University and a Bachelor’s degree in International Business from FHV - Vorarlberg University of Applied Sciences.
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