Curt Wehrley

Curt Wehrley is a seasoned data science professional with extensive experience across various industries. Currently serving as Lead Data Scientist at General Mills since December 2021, Wehrley focuses on marketing mix models within the company’s digital transformation efforts. Previously, Wehrley held roles as Lead and Senior Data Scientist at Ecolab, where algorithms for customer churn and product recommendations were developed for the Global Institutional division. Earlier career milestones include positions at AppData, Beyond Predictive, Mediabistro, and FX Bootcamp Training, where expertise in data advisory and predictive algorithms was showcased. Wehrley's foundational experience includes leadership roles in business intelligence at Pinnacle Solutions and account management at ONEX and Theoris. Wehrley holds a Master’s degree in Applied Statistics from Purdue University and a Bachelor’s degree in Chemical Engineering from Rose-Hulman Institute of Technology.