Ipalibo Dawariboko

Ipalibo Dawariboko is a seasoned marketing professional with extensive experience in brand and marketing strategy across various renowned companies. Currently serving as a Marketing Board Member for Marketers That Matter® and Head of Brand & Marketing Strategy for Meals & Baking at General Mills, Ipalibo has successfully led initiatives for well-known brands like Pillsbury, Old El Paso, and Betty Crocker. Previous roles include Strategy Lead at Carat, where significant achievements were made with brands such as Coca-Cola and Smirnoff, and positions at Havas Media Group and Colle+McVoy, showcasing expertise in strategic planning, campaign execution, and consumer insights. Ipalibo's contributions have garnered numerous industry awards and recognitions, underscoring a strong commitment to advancing marketing effectiveness. Education includes a BA in Economics from UMass Boston and ongoing finance studies at the Corporate Finance Institute®.