Kevin Rasmussen

Sr. Associate Brand Manager - Old El Paso Franchise at General Mills

Kevin Rasmussen is an experienced marketing professional with a strong background in brand management and product innovation, currently serving as a Sr. Associate Brand Manager at General Mills. Since June 2022, Kevin has contributed to the Nature Valley and Pillsbury Cookies & Pie Crust brands, previously managing Annie's Grahams & Crackers and achieving significant cost savings for the Larabar brand. Prior to General Mills, Kevin worked at NielsenIQ as a Senior Forecast & Activation Analyst, delivering data-driven insights for major CPG manufacturers. Kevin's leadership capabilities extend to co-founding a marketing consultancy at the BYU Marriott School, where revenue-generating strategies were successfully implemented. Kevin holds an MBA from the Kellogg School of Management and a degree from Brigham Young University.

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