Shannon Briggs

Shannon Briggs is an experienced marketing professional with a strong background in email campaign management and digital content production. Currently serving as Product Marketing Manager III at GM Financial since April 2019, Shannon oversees comprehensive email campaigns utilizing Marketo and Knak, including template creation, analytics, and deliverability. Previous roles include Marketing Automation Specialist and Email Manager at Sheplers Inc., where Shannon created targeted email programs and managed extensive campaign logistics. Additional experience encompasses positions at Novartis as eCommerce Content Coordinator, Aviall as eCommerce IT Specialist II, and as a Digital Producer for The Walt Disney Company, enhancing web content and collaborating with cross-functional teams. Shannon holds a Bachelor of Arts in Multimedia/Web Design from The Art Institutes and an Advanced Diploma in General Studies from Greenway High School.