Kirsten Gilstorf

Manager, Marketing Support & BDC Services at General Motors

Kirsten Gilstorf has over 25 years of experience in marketing and customer experience roles, currently serving as Manager of Marketing Support & BDC Services at General Motors since November 2000, where responsibilities include overseeing two teams focused on dealer and owner support within the Customer Experience call center. Kirsten has held various managerial positions at General Motors, leading initiatives related to dealer digital solutions, customer lifecycle management for Cadillac, Buick, and GMC, and advertising and CRM strategies for the Fleet and Commercial business unit. Notable achievements include managing a large vendor for website consistency across 4,200 dealers and executing critical lifecycle communications within the OnStar owner experience. Prior experience includes roles at EDS and Inca Computer Company, along with an educational background featuring an MBA from Wayne State University and a BA in Communication from Michigan State University.

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Timeline

  • Manager, Marketing Support & BDC Services

    July, 2020 - present

  • Manager, Dealer Digital Solution

    April, 2016

  • Customer Lifecycle Manager, Cadillac, Buick & GMC

    May, 2013

  • Assistant Advertising And CRM Manager, Fleet And Commercial Operations

    November, 2011

  • UAT Leader

    May, 2010

  • Global Launch Team

    June, 2008

  • Sr. Marketing Project Leader

    October, 2003

  • Operations Manager, Customer Care & Technical Assistance

    November, 2000