Andrea Consalvo Rifici

Andrea Consalvo Rifici is an accomplished marketing professional with extensive experience in brand management and marketing strategy development. Currently serving as Senior Brand Manager at The General Soft Drinks Co Ltd. since June 2017, Andrea leads the GSD "TCCC Marketing Department," overseeing major brands such as Coca-Cola, Sprite, and Fanta in Malta. Previous roles include Brand Manager, Marketing Manager, and Director at the Nativity Museum, showcasing a strong ability to coordinate marketing efforts across various sectors. Andrea’s educational background includes two master's degrees in Integrated Marketing Communication from King's College London and the University of Malta, complemented by a bachelor's degree in Economics applied to Tourism and Environment from the University of Messina.