Lorenzo Bacca

Lorenzo Bacca was appointed CEE Head of Distribution, Marketing & Bancassurance and Member of the Executive Committee of Generali CEE Holding in December 2022.

Prior to this appointment Lorenzo was Head of Distribution in the CEE Region and he previously covered the role of Group Head of Business Development and Innovation in the Group Head Office.

Lorenzo started his professional career as Controller at the Italian Stock Exchange and then he moved to management consultancy at McKinsey with focus on financial services. Before joining Generali, Lorenzo worked for more than four years at the leading Italian aggregator, Facile.it (since the very first days till the first exit) where he led the business unit of Financial Products and the network of subagents.

Lorenzo holds a degree in Business Administration from Bocconi University.