Michelle has a strong background in financial services comprising marketing, product, digital and growth roles over 23 years, in both New Zealand and South Africa. Michelle joined Tower in 2021, prior to her appointment as Chief Marketing & Brand Officer, she led Tower’s marketing and customer experience design initiatives, which have cemented Tower as a progressive and customer focused brand.
Before Tower, Michelle led Westpac NZ’s consumer segment’s tribe, an agile business unit (100+ team members) focused on creating and delivering end to end customer solutions. Prior to that, Michelle held a number of senior product and marketing leadership positions with Westpac, IAG and First National Bank South Africa.
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