Michelle has a strong background in financial services comprising marketing, product, digital and growth roles over 23 years, in both New Zealand and South Africa. Michelle joined Tower in 2021, prior to her appointment as Chief Marketing & Brand Officer, she led Tower’s marketing and customer experience design initiatives, which have cemented Tower as a progressive and customer focused brand.
Before Tower, Michelle led Westpac NZ’s consumer segment’s tribe, an agile business unit (100+ team members) focused on creating and delivering end to end customer solutions. Prior to that, Michelle held a number of senior product and marketing leadership positions with Westpac, IAG and First National Bank South Africa.
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Tower Ltd
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Tower Limited is a New Zealand-based company, which is engaged in the provision of general insurance. The Company operates in two geographical segments: New Zealand and the Pacific region. The New Zealand segment consists of general insurance business written in New Zealand. The Pacific Islands segment includes general insurance business with customers in the Pacific Islands written by Tower Insurance Limited subsidiaries and branch operations. The Company offers car insurance, content insurance, house insurance, business insurance, travel insurance and others. Its Other insurances include motorbike insurance, boat insurance and caravan insurance It offers a mobile application, SmartDriver, which help users manage their driving by giving them tips along the way. SmartDriver application collects basic driving information through the sensors within users' smartphone, including the accelerometer and the global positioning system.