Alexander Weber

Head Of Marketing at generic.de software technologies AG

Alexander Weber has a robust work experience history. Alexander began their career at bunte büffel GmbH in 2011, where they served as an Art Director for nearly nine years until July 2020. In this role, they likely contributed to the creative direction and design of various projects.

In 2020, Alexander joined generic.de software technologies AG as a Marketing Manager. During their time there, they played a significant role in the relaunch of the company's corporate website, including tasks such as information architecture, content creation, usability testing, and coordinating with web agencies. Additionally, they were responsible for developing and implementing content marketing and online marketing strategies, encompassing activities such as customer journey creation, content distribution, and search engine optimization.

In March 2023, Alexander was promoted to the position of Head of Marketing at generic.de software technologies AG, indicating their growing expertise and leadership in the marketing field.

Alexander Weber received a Bachelor of Arts degree in Medien- und Wirtschaftswissenschaften from the University of Basel in 2011. Alexander then furthered their education and attained a Master of Arts degree in Marketing and Communication from the FOM University of Applied Sciences for Economics and Management in 2014.

Links


Timeline

  • Head Of Marketing

    March, 2023 - present

  • Marketing Manager

    August, 2020