Madeleine Parsons

Madeleine Parsons is a Senior Data Analyst at Generis Tek Inc since May 2020, where responsibilities include leading marketing science initiatives for AT&T consumer products and overseeing a global team of 25 analytics professionals. Key achievements include managing a substantial analytics engagement for IBM with a media spend of $250 million, introducing Agile project management frameworks, and developing strategic measurement plans. Prior experience includes a role as a Data Analyst at Circa, focusing on data reconciliation and analytics visualization, and as a Research Assistant at Enumerate. Madeleine holds a Bachelor's degree in Data Entry/Microcomputer Applications from Oregon State University.