Francisco Erlich

Francisco Erlich is a seasoned product management and user experience professional with extensive experience in leading product teams and driving strategic initiatives across various companies. Currently serving as the Director of Product Management at Genesis Digital, LLC, Francisco has facilitated over $1B in sales for more than 25,000 online businesses. Previous roles include Director of Product Management at OrbitalAds, where Francisco restructured market positioning, and Head of Product at Genesis Digital, where strategic product roadmaps were developed and executed. Francisco also served as Head of User Experience at Fon, focusing on UX methodologies, and contributed as a Senior Product Manager in earlier positions. With a rich freelance background and a strong foundation in UX design and product strategy, Francisco has effectively collaborated on diverse projects, including significant initiatives for Banco Santander and various startups.