Marcus Martinez

Marcus Martinez is a seasoned professional with extensive experience in advanced pricing strategy, consulting analytics, and risk management. Currently serving as the Manager of Advanced Pricing Strategy at Genesis Motor America since May 2022, Marcus previously held roles at ALG as a Senior Consulting Analyst, where in-depth analysis and recommendations supported OEMs on product launch and pricing strategies. Prior experience includes managing a $30 billion consumer auto loan portfolio at Hyundai Capital America and conducting credit risk modeling at Buffalo Analytics. Marcus holds dual Bachelor of Arts degrees in Economics and International Affairs from the University of Colorado Boulder and has furthered education at Universitat Pompeu Fabra and ESCI-UPF.