Serra Vonderhorst

Serra Vonderhorst is a Senior Manager at Genesis Motor America, previously working as a District Sales Manager at Hyundai Motor America. With a Bachelor's degree in Management from Northern Illinois University, Serra focuses on developing operational improvements for dealers to maximize retail vehicle sales, market penetration, consumer relations, customer satisfaction, and marketing effectiveness. Serra also works on increasing awareness, knowledge, and utilization of the Certified Pre-Owned program.