Efrain Rodriguez

Efrain Rodriguez is an experienced professional in loyalty programs and marketing management, currently serving as the Loyalty Program Manager at Genesis Motor America since January 2023. Previously, Efrain worked as the Marketing Manager for Acquisitions and Customer Engagement at Blue Cross Blue Shield of Arizona, where the focus was on developing omnichannel member marketing strategies to enhance loyalty and retention. Efrain also held the position of Sr. Brand Manager for Loyalty and Retention at Sprint, overseeing the Rewards Program and managing partnerships with national brands. Efrain possesses a Master's Degree in International Business from Universidad Politécnica de Puerto Rico and a Bachelor's Degree in Marketing from Inter-American University of Puerto Rico - Metropolitan Campus, along with a certificate in Strategy Healthcare Leadership from Cornell University.