Alexa Lee

Alexa Lee has over 5 years of experience in digital marketing and business development. In 2021, they joined Geniebook as a Digital Marketing Specialist (Performance & Growth Marketing), where they strategized and managed 7-digit media budget campaigns to generate quality leads across Southeast Asia. Alexa was experienced in mobile app user acquisition and optimisation through mobile measurement partners like Kochava, and managed WhatsApp and Email marketing campaigns to re-engage existing customers and nurture leads to convert to sales. Alexa also analysed and reported on digital performance to stakeholders, identified areas for growth and scaled campaigns to maximise ROI, and was heavily involved in scaling organic channels such as referrals, and launching new growth initiatives. From 2018 to 2021, they were an Account Manager at Amber Creative Singapore, where they managed key accounts to ensure delivery of successful projects and drive strategic alignment with clients' marketing strategy on digital channels. Alexa also managed 6-digit media budgets for clients and generated quality leads to help businesses maximise ROI. From 2016 to 2018, they were an Account Executive at QS-First Pte Ltd, where they spearheaded and supervised market research and data analysis projects for the healthcare industry and government agencies. Alexa gathered data intelligence and customer insights to provide audience-led data for clients' products & services decision-making, identified business development opportunities, acquired new projects with government agencies, and provided insightful and strategic recommendations from market research findings to drive growth for businesses.

Alexa Lee attended the University of London from 2012 to 2016, graduating with a Bachelor of Science in Business Management. Alexa has since obtained a Graduate Certificate in Communications Management from Singapore Management University in September 2019, an Inbound Marketing certification from HubSpot Academy in April 2019, and a Professional Certificate in Digital Marketing from Singapore Management University in October 2018.