Melissa Blakeney Mathis

Melissa Blakeney Mathis is a seasoned professional with experience in digital marketing, business development, and admissions counseling. Currently serving as a Senior Digital Experience Specialist at Genuine Parts Company since January 2022, Melissa proactively manages the NAPA PROLink website and mobile app while staying informed on digital innovations. Prior experience includes roles as a Marketing Coordinator and Business Development Representative at StudentBridge, where responsibilities involved social media management and lead generation. Melissa also contributed to High Point University as an Admissions Counselor, developing strategic recruitment plans and managing a student call center. Additional experience includes positions at Radford University, providing guidance and representation during admissions events, and early roles in retail and recreation. Melissa holds a Bachelor of Arts in Public Relations, Advertising, and Applied Communication from Radford University.