Michelle Büchler Ciccone

Michelle Büchler Ciccone currently serves as the Global Demand Generation Manager at Georg Fischer, where responsibilities include project leadership, strategy development for various regions, and collaboration with sales and marketing teams to enhance sales enablement through marketing automation. As the founder and freelancer at The Visualist, Michelle specializes in visual and digital marketing services, encompassing content creation and corporate branding. Previous experience includes roles at MCM WORLDWIDE as EMEA Visual Merchandiser Coordinator and E-Commerce Digital Support, contributing to significant revenue increases through effective visual merchandising strategies. Additional experience spans roles at Fossil Group, NILAH Designs, and other companies, focused on visual merchandising, creative consulting, and retail management. Michelle holds a Bachelor's Degree in Design Management International from Lucerne University of Applied Sciences and completed an Online Marketing Manager course in 2018.