William Borba

William Borba is a highly experienced Senior Software Architect with a robust background in service-oriented architecture (SOA) and software development. With dual roles at GEOTAB and Crossover for Work since January 2017, William has previously held positions such as SOA Architect at Atrativa Web and SOA Specialist at both BRQ and Advus Corporation. As the founder and CEO of Hey, Linda, William developed an innovative app focused on personalized hair diagnostics and recommendations. Additionally, William contributed to the entrepreneurial ecosystem as a founder of The Founder Institute, providing training and mentorship for aspiring entrepreneurs. William's extensive career also includes roles at Plannej Integradora and Elumini, highlighting a strong expertise in architecture and process improvement in various technology sectors. Education includes studies at Universidade do Planalto Catarinense and Instituto São João Batista Vianei.