Michael Moricco

Michael Moricco has extensive experience in digital marketing and e-commerce. Michael has worked for several prominent companies, including Gerber Life Insurance Company, Hertz, and DoubleClick, Inc.

At Gerber Life Insurance Company, Moricco served as the Director of Digital Marketing, where they managed a team of two Digital Marketing managers and multiple agency partners. Michael was responsible for overseeing a media budget of over $20 million, with a focus on website development, site optimization, A/B testing, paid search, SEO, social media, content strategy, and video. Michael also developed online acquisition strategies to enhance the customer experience and drive growth.

During their time at Hertz, Moricco held various roles, including Manager of Interactive Marketing, Associate Manager of Web Content, and Marketing Analyst of Web Content. In these positions, they played a key role in supporting the development and maintenance of Hertz's suite of websites. Michael managed business development and marketing initiatives, including marketing analysis, creative review, content management, SEO/SEM, and internet advertising campaigns. Additionally, they directed e-business registration processes, managed promotional merchandise e-catalogs, and supported the design and flow of the company's website.

Earlier in their career, Moricco worked as an Account Executive in East Coast Strategic Sales at DoubleClick, Inc. Michael provided support to regional account managers and consulted with various Fortune 500 companies and advertising agencies, creating client presentations and customized advertising proposals.

Overall, Michael Moricco has a strong background in digital marketing, e-commerce, website development, and customer acquisition strategies.

Michael Moricco received a Bachelor of Science (BS) degree in Business Management & Marketing from Cornell University, completing their education at the institution from 1995 to 1999. Michael further pursued their educational journey at Manhattanville College, where they obtained a Master of Education (MEd) degree in an unspecified field of study. The time span of their education at Manhattanville College is not provided. Additionally, Michael has obtained certifications in Mobile Marketing and Search Marketing from the DMA (Direct Marketing Association), although the specific details, such as the month and year of completion, are not available.