Rob Smith

Rob Smith is an accomplished entrepreneur and advocate for diversity and inclusion, serving as the CEO and Founder of The Phluid Project, G.E.T Phluid, and The Phluid Phoundation. With a strong commitment to redefining gender labels and supporting the LGBTQIA+ community, Rob has actively engaged with Generation Z, hosting over 200 events to foster understanding and connection. In addition to leadership roles at The Phluid Project, Rob contributes to various organizations, including serving on the Board of Directors for Steve Madden and as a board member for the Association of LGBTQ+ Corporate Directors. Prior experience includes senior positions at Haddad Brands and Victoria's Secret, complemented by a Bachelor of Arts in Marketing from Michigan State University.