Ariella Matar

Ariella Matar is a skilled Product Marketing Manager with extensive experience in marketing and sales. Currently at Fabric since August 2023, Ariella leads user and market research as part of the MVP team to create sellable and profitable products, while also contributing to the product roadmap and feature prioritization. Previously, at Click-Ins from 2020 to 2022, Ariella served as a Marketing and Sales Executive, focusing on product marketing initiatives. Prior experience includes a role as Product Marketing Manager at AutoLeadStar from 2019 to 2020, where Ariella developed messaging and positioning for products, conducting thorough research to enhance product value propositions. Additionally, involvement with NGOs and political organizations from 2014 to 2019 as Head of Marketing & PR led to significant media exposure growth. Ariella holds a B.Ed. in the excellence program from Efrata College of Education in Jerusalem, earned between 2009 and 2013.