Marcela Cardenas de Bedout ( She / Her)

Marcela Cardenas de Bedout has held various roles since 2001, beginning with Directora Comercial at Artefactoria S.A. Marcela then moved to Merluza Swimwear in 2005 as Directora de Mercadeo, followed by Proyecto Lanzamiento tiendas Del Museo De Antioquia at Museo de Antioquia in 2008. That same year, they became Directora Comercial at Zimmer. In 2010, they joined Groupon LatAm, where they held the roles of National Sales Director, Managing Director Region Andina/Groupon, and City Manager. In 2013, they moved to Grupo Éxito/cdiscount colombia as Marketplace & Alliances Director and Marketing Manager. In 2016, they joined Cabify as Global VP of Sales, Director of Global Sales, and Global VP of Sales. In 2020, they became VP of Sales at Zubale and Mentor Endeavor at Endeavor Ecuador. Most recently, they were appointed Chief Revenue Officer at Fairplay (Freedom to Scale) in 2021.

Marcela Cardenas de Bedout is currently enrolled at Universidad EAFIT.