Lou Casados is an accomplished sales executive with extensive experience in driving revenue growth and implementing effective go-to-market strategies across various industries, particularly in B2B SaaS. Currently serving as Vice President of Sales and Go-To-Market for Getida, Lou leads cross-functional teams to enhance customer acquisition and retention while upholding ethical practices. As the Founder of Revenue Enablement Design, Lou specializes in addressing scaling challenges for SaaS companies. Previous roles include Director of Revenue Enablement and GTM at Pacvue, Sales Manager and Enterprise Account Executive at ChannelAdvisor, and inside sales leadership at HomeAdvisor and Dish Network. Lou holds a Bachelor's degree from the University of Northern Colorado.