Sarah Adewumi

Sarah Adewumi is a Partnerships Executive at ITV, responsible for the successful delivery of bespoke partnerships within the Love Island Creative Partnerships Team, which includes tracking product placement, content creation, assisting with social campaigns, and day-to-day account management since April 2023. Prior to this role, Sarah served as an Assistant Media Planner, overseeing promotional breaks and inventory across allocated channels and planning multiple campaigns targeting specific audiences. Sarah's experience also includes serving as an Advertising, Research & Development Apprentice at Channel 4, where development of ad, sponsorship, and partnership campaigns was focused on optimizing growth and revenue generation. Sarah holds a Level 4 qualification in Market Research Executive from Swarm and attended Davenant Foundation School.