Nikita Yadav is a seasoned marketing professional with a strong focus on marketing automation and digital communications, currently serving as a Marketing Automation Specialist at Timely since July 2024. Previous experience includes a similar role at Mercury NZ, where insights-driven omni-channel communications were utilized to enhance customer loyalty for the Vuse brand. Nikita's background encompasses various positions, such as Digital Communications Executive at BAT, Campaign Database Advisor at Auckland Transport, and several coordination roles at ADT, Visionstream Pty Ltd, and Chorus NZ Limited. An earlier role as Marketing Coordinator at Sabre Marketing laid the foundation for strategic marketing activities, supported by early experience as a Market Research Associate at Azure Knowledge Corporation. Nikita holds a Bachelor's degree in Business Administration and Management from Shreemati Nathibai Damodar Thackersey Women's University.