Giselle B.

Giselle B. has a diverse range of work experience spanning various roles and industries.

Giselle most recently worked at GetYourGuide, starting in 2020. Giselle held multiple roles at the company, including Head of Display & Video and Display, Paid Social & Programmatic Lead. In these positions, they were responsible for managing display and video advertising campaigns, as well as leading paid social and programmatic strategies.

Before joining GetYourGuide, Giselle took a sabbatical leave in 2019.

Prior to their sabbatical, they worked at JUNIQE as the Paid Social & Display Lead. In this role, they managed a team of three display managers and focused on generating ROI through digital marketing channels. Giselle introduced automation, implemented test and learn processes, and developed a mid + lower funnel strategy for new customer acquisition. Giselle also worked closely with the creative team and collaborated with internal teams and stakeholders.

Earlier in their career, Giselle worked at Deliveroo as a Senior Paid Social Manager and then as a Paid Social Manager. In these roles, they led teams working on consumer acquisition and retargeting through paid social campaigns. Giselle developed testing plans, optimized campaign performance, and built relationships with tech partners and internal stakeholders.

Giselle also worked at Glow Digital Media as a Campaign Manager, where they planned and executed paid social ad campaigns for clients such as Amazon Prime Video and Adobe Fotolia.

Another notable role was at Monitise(formerly Marko Media) as an Account Manager, where they handled client relationships and grew accounts through negotiation and optimization of affiliate marketing campaigns.

Earlier in their career, they worked at FullSIX Media, FullSIX Group, Figaro Classifieds, and SFR in various junior marketing and communication roles.

Overall, Giselle B. has demonstrated experience in paid social, display advertising, and campaign management across multiple industries. Giselle has successfully managed teams, implemented automation and testing strategies, and built strong relationships with internal and external stakeholders.

Giselle B. completed their education history as follows:

From 2012 to 2013, they attended OMNES Education and obtained a Masters Degree in Interactive Marketing and Web Project Management.

In the previous year, from 2011 to 2012, they studied at Université d'Évry and earned a Licence Professionnelle in Corporate Communication in the field of Law, Economics, and Management.

Prior to that, between 2009 and 2011, they attended Lycée Jean Lurçat where they pursued a BTS degree in Communication.