Liam O'Neill

Liam O'Neill serves as the Global Head of Marketing Operations & Performance at NielsenIQ since July 2021, previously holding the role of Global Marketing Operations Lead. In this position, responsibilities include performance measurement and analytics, sales operations alignment with marketing tools, strategic planning and budget management, and overseeing campaign delivery processes. Prior to NielsenIQ, Liam was the Marketing Operations & Analytics Lead for EMEA & APAC at Bloomberg LP, focusing on data-driven marketing strategies and CRM optimization. Earlier experience includes serving as Marketing Technology Manager and Marketing Manager at KPMG UK, where Liam specialized in marketing tech stack automation and digital strategy. Liam began a career in account management at Brightsource, leading content and planning initiatives. Academic credentials include a Bachelor of Arts in Philosophy from The University of Manchester.