Loren Evans

Global Market Insights Manager at GfK

Loren Evans is an experienced professional in market insights and client development, currently serving as a Global Market Insights Manager at NielsenIQ since January 2023. Prior to this role, Loren held multiple positions at The NPD Group from January 2019 to January 2023, including Account Manager in Consumer Technology and Manager of Client Development. Loren began the career at Ducker Worldwide as an Analyst Intern, contributing to the development of interview guidelines and key customer insights. Earlier experiences include marketing internships at Barton Malow Company, Fraunhofer IAO, and New Paradigm Promotional Marketing, where Loren successfully completed market research projects and coordinated marketing campaigns. Loren holds a Master's degree in Marketing Research and a Bachelor's degree in Marketing from Michigan State University, as well as a high school diploma from Northville High School.

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