Lydia Irving

Lydia Irving has had a diverse and extensive work experience spanning over two decades. Lydia'smost recent role was as the VP - North America Sales and Commercial Strategy Development at GfK, where they started in March 2022. Prior to that, they served as the VP - Global Strategic Account Lead at GfK from August 2018 to March 2022. Lydia also held the position of Global Industry Head - Media at GfK from February 2017 to August 2018. Before joining GfK, Lydia worked at Ipsos OTX as the SVP Social Listening, leading a global team of Social Media Research experts and analysts and responsible for launching the Social Listening Practice. Lydia was with Ipsos OTX from March 2011 to November 2013. Lydia also worked at NM Incite as the SVP Global Research from July 2010 to March 2011. Lydia has prior experience at Nielsen Company as the VP CGM Research from April 2008 to June 2010 and as the VP Client Services, Healthcare from April 2005 to April 2008. Earlier in their career, Lydia worked at BuzzMetrics as the Director of Research from November 2002 to April 2005. Lydia started their professional journey as a Summer Associate at Booz Allen Hamilton in 2001. Lydia's earliest work experience was as an Analyst at RBC Dominion Securities, where they worked from 1997 to 2000.

Lydia Irving pursued their Bachelor of Science degree in Microbiology and Immunology from Western University, where they studied from 1993 to 1997. Later, from 2000 to 2002, they attended Columbia Business School, where they earned their MBA degree, without specifying their field of study.